Vote Roast Me
City/Town where Organization Located
Storrs, CT --> NYC
Company/organization description (<500 characters)
Roast Me is a social card game and community where you can't take yourself too seriously. Built on a foundation of content and product, Roast Me provides a new take on comedy, encouraging a cross-platform flow between online and offline experiences.
Tell us about the milestones your venture accomplished in 2019, eg., key team members added, revenue level achieved, major sales made or endorsements received, successful exit, etc... (<500 characters)
In 2019, Roast Me went from idea to MVP to final product to brand. We spent 2019 iterating our first product, the Roast Me game. Through feedback from UConn students and the broader start-up community, we went through 6 iterations of our game, optimizing game mechanics and visual assets en route to our final product. Working with our designer and web developer, we solidified our brand, messaging, and external perception. After months of back-and-forth with Alibaba suppliers, we purchased & received our first 1000 decks. At the end of 2019, we received a feature from UConn, and made our first sale. Now we're prepping for our full-scale Amazon launch.
Stage: Does your venture generate revenue? YES or NO
What CT entrepreneur ecosystem resources (spaces, programs, events, schools, etc.) have helped you succeed? (<500 characters)
UConn has been absolutely crucial to our success. It started with Innovation Quest, an accelerator program we each went through as students. We learned the ropes from current and former entrepreneurs, and our passion for entrepreneurship grew from there. Through UConn, all 3 of us interned at Loeb.nyc, an early-stage VC firm and start-up lab, where we worked directly with CEO's and start-ups as they captured their new market opportunities. It was the culmination of experiences at Loeb that led us to our idea for Roast Me. Back on campus, we became heavily involved with the Werth Institute for Entrepreneurship & Innovation, pitching in front of the UConn Board of Directors, the Riverside Yacht Club, and in CCEI's Get Seeded program. We remain immersed in the UConn ecosystem, giving back to student entrepreneurs and forming an ambassador program of UConn students to spread brand awareness, virality, and maximize our Amazon rollout.
What people are saying about Roast Me...
Three recent UConn alumni are on the verge of releasing their first entrepreneurial venture, a unique card game called Roast Me. The game brings a twist to good-natured comedic gibes among friends, with a gameplay style similar to “adult” card games that have become popular in recent years. Jennifer Murphy