Sponsored By




Vote Healthy PlanEat

for Venture

Healthy PlanEat



Rosemary Ostfeld






Sustainable Planet LLC


City/Town where Organization Located

East Lyme


Company/organization description (<500 characters)

Healthy PlanEat exists to connect people to local organic farms so they can have a healthy and sustainable diet.


Tell us about the milestones your venture accomplished in 2019, eg., key team members added, revenue level achieved, major sales made or endorsements received, successful exit, etc... (<500 characters)

The Healthy PlanEat website helps people find local organic farms and order food to pick up at the farm, farmers market, or pop-up locations. One of the fall 2019 highlights was doing a pop-up pick-up with Star Light Gardens at Kidcity Children's Museum in Middletown.


Stage: Does your venture generate revenue? YES or NO



What CT entrepreneur ecosystem resources (spaces, programs, events, schools, etc.) have helped you succeed? (<500 characters)

Healthy PlanEat's success so far would not be possible without support from: Four Root Farm, Star Light Gardens, Provider Farm, The Patricell Center for Social Entrepreneurship at Wesleyan University, reSET, MEWS+, CTNext, CTSBDC, SCORE, the Chamber of Commerce of Eastern Connecticut, Kidcity Children's Museum, and loyal customers. Media coverage from The Middletown Press, The Day, The Hartford Courant, CTbites, The Middletown Eye, and FoodNavigator-USA has built awareness about Healthy PlanEat.


What people are saying about Healthy PlanEat ...

 Healthy Planeat (http://healthyplaneat.com) exists to re-energize the connection between communities and local farms so people can achieve a healthy and sustainable diet. This year, they launched a pop-up shop at Kidcity Museum in partnership with Starlight Gardens of Durham, CT (https://www.middletownpress.com/middletown/article/Healthy-PlanEat-Middletown-business-brings-14808824.php). A shining example of supply chain innovation and local collaboration, Healthy Planeat is poised to grow rapidly across the state.  

Makaela Kingsley





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