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IT Direct, Made In America with Ari Santiago podcast

Name

Ari Santiago

Title

Presdient / CEO & Podcast Host

Company/Organization

IT Direct & Made in America with Ari Santiago podcast

City/Town

West Hartford

Tell us about your community-building activities in 2019 (<500 characters)

In 2019, Ari has been very focused building communities. Starting within his own company, IT Direct, he has developed an outstanding workplace culture that includes a teammate recognition program, company give-back events, book clubs, monthly massages and much more. In his personal life, Ari spends tons of time on the boards of organizations that bring together communities, like the Boys and Girls Club of Hartford, the CT Entrepreneurs Organization, Connecticut Technology Council and the Eastern Advanced Manufacturing Alliance. This year, Ari has brought his community-building activism to a whole new level by starting the popular podcast, Made in America with Ari Santiago. This podcast is building a 21st century peer-learning community for the manufacturing industry. Created as a resource for manufacturing leaders in CT to learn from each other, each week on the podcast Ari interviews a thriving local manufacturing leader to share the secrets of their success. These podcast episodes are enhanced with a full YouTube video version, as well as poignant video clips taken from the podcast and shared through the LinkedIn and Facebook social media platforms. Ari is truly using modern technology to build a learning community for one of the fastest growing industries in CT. In addition to the podcast, Ari and his podcast team, recorded live interviews at the ACM Aerospace Alley tradeshow and Ari has spoken at and moderated panels for the New Haven Manufacturer’s association and Eastern Advanced Manufacturing Alliance.

What community-building goals did you accomplish or milestones did you hit in 2019? (<500 characters)

In early 2019, Ari was challenged by colleagues and friends to promote the optimism he was feeling and the positive stories he was hearing all around CT about the state of small and mid-sized business. So, Ari decided then and there to start a podcast that promoted the upbeat stories he was hearing every day. He wanted to focus on manufacturing since he saw the most encouraging transformations happening in that industry with his clients and contacts, and he knew and loved the history of the industry in the state. The podcast began in July 2019 and by the end of the year, it had 23 episodes – one per week since the first episode was released on July 31st. In 2019, the podcast had over 2400 downloads and over 2500 views on YouTube. It also had 10s of thousands of views of the shorter clips on LinkedIn and Facebook. And a brand new 21st century community was born. These milestones have all led to the podcast’s popularity among and outside of its intended industry. People love the great business tips and learning about the personalities behind the company.

 

What people are saying about Ari Santiago cb...

 Ari Santiago is the President, CEO and Founder of IT Direct, a Technology Managed Service Provider in Hartford, CT. He has a passion for the manufacturing industry and the incredible impact it is making on our local economy. IT Direct focuses on providing its manufacturing clients the technology, support, and strategic guidance they need to not only meet their business goals but to drive future success. Ari is also the founder and host of a podcast, Made in America, that is brining together and shining a bright light on the Southern New England manufacturing community. The podcast is a great resource for manufacturing leaders to learn from each other. Each week Ari Santiago interviews a thriving local manufacturing leader and discovers the secrets to their success. Learn great tips and best practices as these leaders tell their personal and business stories. Discover the strategies they have used to start, develop, and grow their business - leadership, sales, marketing, investments, spin-offs/mergers, culture and so much more!  

Bill Kenney

 In 2019, Ari Santiago started the Made in America podcast to bring a voice to the positive changes and great things we see all around Connecticut. He decided there was no better way to do that than to focus on an industry that first made our area great: manufacturing! Every week, Ari interviews a thriving local manufacturing leader and discovers the secrets to their success so that they can help others to grow and succeed. The podcast has become a force for building a strong community of manufacturing leaders and is spreading a positive message about Connecticut and its future. See a recap of the first 25 episodes in this short video: https://youtu.be/ubScnAeJVmg  

Kyle Hunt

 In 2019, Ari Santiago started the Made in America podcast to bring a voice to the positive changes and great things we see all around Connecticut. He decided there was no better way to do that than to focus on an industry that first made our area great: manufacturing! Every week, Ari interviews a thriving local manufacturing leader and discovers the secrets to their success so that they can help others to grow and succeed. The podcast has become a force for building a strong community of manufacturing leaders and is spreading a positive message about Connecticut and its future. See a recap of the first 25 episodes in this short video: https://youtu.be/ubScnAeJVmg  

Kyle Hunt

 

 


 


 

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