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Vote Adam Lazar

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Adam Lazar






Asarasi, Inc.


City/Town where Organization Located



City/Town of Residence - this is for media placement



Company/organization description (<500 characters)

Asarasi (ah-sir-ah-see) has developed a completely renewable and sustainable water source that adds to the world's drinkable water supply. Asarasi is pioneering the recovery and bottling of pure maple permeate waters which are currently a sugar-free, voluminous, unflavored by-product of the maple sapping industries (not Maple Water). With nearly 1 Billion gallons of this pure, organic water available, in just maple alone, and with 30 total species of voluminous sap producing trees available worldwide, Asarasi is helping add to the world’s drinkable water supply! By purchasing the maple permeates from Maple Farmers in North America, Asarasi is helping farmers double their profits in their existing crops with little extra labor, Ensuring the integrity of our food supply in the United States and Canada!


Tell us about the entrepreneurial milestones you accomplished in 2019 (<500 characters) e.g., patents received, growth rate, and successful MVP, trial, or exit, etc…

Asarasi has seen tremendous growth in 2019 and has been placed in over 600+ new store locations in 2019 alone. The brand has expanded internationally as well. Asarasi is now sold across Japan in 330 Cafe locations by Pronto Cafe and in the United Arab Emirates.


What type of entrepreneur are you? Scaling Company: regional, national, or global business focus and greater than $1,000,000 in revenue in 2019; Scalable Venture: regional, national, or global business focus and less than $1,000,000 in revenue in 2019; Main Street: local business focus;Social Good: social enterprise or nonprofit focus

Asarasi is a globally scaling beverage and ingredient company with a social mission to help farmers and the environment win!


Student entrepreneur: Are you a student and younger than 25 as of December 31, 2019? YES or NO



What CT entrepreneur ecosystem resources (spaces, programs, events, schools, etc.) have helped you succeed? (<500 characters)

ReSET, CT innovations, CT NEXT and others.


What people are saying about Adam Lazar...

 Adam is an alumni of the reSET Impact Accelerator. We love the idea and we love how Asarasi tastes! Adam has been introducing Asarasi at new stores all over the country. in 2019, Asarasi entered the Fresh Market shelves and expanded greatly. In addition, Adam always generously donates Asarasi to reSET events where attendees quickly drink it up!  

Emily Reisner





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